YouTubers have to declare ads. Why doesn't anyone else?

15. feb.. 2021
2 531 577 Ganger

Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
👥👥 CREDITS 👥👥
Written and performed by TOM SCOTT www.tomscott.com/
Script assistant ANDREA MARKS
Animation BILLY CRINION twitter.com/BillyCrinion and WILLIAM MARLER wmad.co.uk
Dubbing mixer GRAHAM HAERTHER
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES www.benjaminsquires.co.uk/
Thanks to EVAN EDINGER, JESSICA ENDOYAN, CHRISTINA HERNANDEZ, the TINY SPECK team, and SAM VALIANT
Filmed safely: www.tomscott.com/safe/
© Pad 26 Limited MMXXI
📄📄 SOURCES 📄📄
💵 PAYMENT AND CONTROL
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: twitter.com/thekinks/status/1265203792754212864 and www.cbc.ca/radio/undertheinfluence/why-ray-davies-flew-26-000-km-to-save-lola-1.5009086
BBC trademark policy: www.bbc.co.uk/programmes/articles/5R152hTbVPQdYjn29q5jt4/16-songs-banned-by-the-bbc
Pitbull and Kodak: twitter.com/pitbull/status/16567622829080576
Pitbull and Voli: voli305vodka.com/ "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction: news.google.com/newspapers?nid=1346&dat=19790329&id=M3VRAAAAIBAJ&sjid=uPoDAAAAIBAJ&pg=7192,10172867
✔️ YOU HAVE TO DECLARE IT
US Code Title 15: www.law.cornell.edu/uscode/text/15
Nikkie de Jager, One Dip Makeup Challenge: noworld.info/video/video/pnOWbc6Ltczd080.html
Disclosures 101 for Social Media Influencers [PDF]: www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf
An Influencer’s Guide to making clear that ads are ads [PDF]: www.asa.org.uk/uploads/assets/uploaded/3af39c72-76e1-4a59-b2b47e81a034cd1d.pdf
The FTC’s Endorsement Guides: What People Are Asking: www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
NOworld declaration: support.google.com/youtube/answer/154235
❌ NO-ONE ELSE HAS TO DECLARE IT
McFlurry: adage.com/article/adages/30-rock-mcflurry-scene-paid-placement/134689
Snapple: www.reuters.com/article/us-30rock-idUSN2833828120071128
"Branded content pods": adage.com/article/media/snl-air-fewer-commercials-season/303697
Farrow and Ball: www.bournemouthecho.co.uk/news/18014632.saturday-night-live-sketch-features-farrow-ball/
Branson cameo: www.cinemablend.com/pop/Branson-s-Bond-Cameo-Was-Bought-1558.html
Superman's $40,000: www.latimes.com/archives/la-xpm-1989-03-08-ca-322-story.html
Bond placement: www.bbc.com/culture/article/20151001-does-bonds-product-placement-go-too-far
Lorraine Kelly's tax bill: www.theguardian.com/business/2019/mar/20/lorraine-kelly-theatrical-artist-tax-tribunal-judge-rules
🎢 WE'RE GOING TO DISNEY WORLD
"Moms' conference": www.5minutesformom.com/disneysmmoms/
SNT viewing figures: www.eveningexpress.co.uk/lifestyle/entertainment/saturday-night-takeaway-smashes-ratings-record-after-airing-without-audience/
"19 years in a row": www.chroniclelive.co.uk/news/tv/ant--dec-win-best-17648154
"Can't find any other example" of the castle being covered: www.disboards.com/threads/ant-and-dec-tv-show-live-from-magic-kingdom-in-april.3581535/
Ofcom on product placement in UK TV: www.ofcom.org.uk/tv-radio-and-on-demand/advice-for-consumers/television/product-placement-on-tv
"One article on a tabloid web site": www.thesun.co.uk/tvandshowbiz/10841854/ant-and-dec-trademark-name/
🇺🇸 THE LAND OF THE FREE 🇺🇸
FCC, "The FCC and Freedom of Speech": www.fcc.gov/consumers/guides/fcc-and-freedom-speech
US Bill of Rights: www.archives.gov/founding-docs/bill-of-rights
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia: en.wikipedia.org/wiki/First_Amendment_to_the_United_States_Constitution
Commercial speech: www.mtsu.edu/first-amendment/article/900/commercial-speech
Communications Act 2003: www.legislation.gov.uk/ukpga/2003/21/contents
Animal Defenders International v United Kingdom: hudoc.echr.coe.int/fre?i=001-119244
CMA, "Social media endorsements: being transparent with your followers": www.gov.uk/government/publications/social-media-endorsements-guide-for-influencers/
German product placement: www.grin.com/document/417399
📕 CHAPTERS 📕
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro

Kommentarer
  • "Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, NOworld titles have to be short and catchy!

    Tom ScottTom Scott15 dager siden
    • That makes more sense than the title.

      DesperadoxDesperadox5 timer siden
    • @Bonjour jn BBQ brn brer. We uv w tun

      Alex DarvosAlex Darvos12 timer siden
    • yasss

      Royal DoggoRoyal Doggo14 timer siden
    • It's TheirTube, youtube died when google took over... It once was a platform for equality, free speech, to give everyone the same access as cable companies, and iTunes, the BBC / CNN / NBC / ABC / CBS Closed private club... But now the Cancel Culture and Socialist Censorship limits free speech on line, for Some... Anytime the corporation can decide what you say - it's no longer a true neutral 'platform', it's a publisher and editor.

      SeaJay OceansSeaJay Oceans21 time siden
    • Tom says let's play Is this an advert. YT starts playing an ad. Me thinking is it or not.

      MrKnocikMrKnocikDag siden
  • I should move from Titanfall stuff to video essays, is that a weird change?

    ColeCole39 sekunder siden
  • You're actually wrong about movies and T.V. Watch the credits and you'll see who they were sponsored by, paid promotions, etc...

    Salvation73Salvation7313 minutter siden
  • TOM REACTS IS BACK BABY

    Vanilla HowVanilla How23 minutter siden
  • I find it quite strange because even on programs like Britians got talent they remove drinks bottle labels or cover them up and then in America's got talent they drink out of absolutely massive Dunkin donuts cups.

    Michael SkeltonMichael Skelton28 minutter siden
  • In my country influencers pays nil in tax, and more frustratingly, they're entitled to government assistance and fundings... And yet they complained like a beggar while making thousands of dollars a month

    anythingorzanythingorz33 minutter siden
  • For you guys that looking for it : 11:40 Your welcome

    Ai rbAi rb58 minutter siden
  • "One reason I was able to become a youtuber was my pro consumer advocacy. Raid shadow legends is in diametric opposition to pro consumer value. Im sick of them offering me money with the clear expectation that I will regurgitate this disgustingly awful sales pitch which is full of lies btw, for a game that will trick my own audience into spending money " Upper Echelon Gaming talking about raid shadow legends

    I HAVE THE DOCUMENTSI HAVE THE DOCUMENTSTime siden
  • That jacket and hoodie in part 5 sure seemed to be keeping you warm and dry. I wonder if that was a product placement?

    ColonelSandersLiteColonelSandersLiteTime siden
  • The grumpy chauffeur independently fire because ox philly hang past a superb sheet. homeless, needless trousers

    Yu TTBYu TTBTime siden
  • What a long diatribe just for an anti-vaping ad.

    Naxzgul23Naxzgul232 timer siden
  • Hell, I could care less about movie's or TV advertising. POLITICIANS on the other hand. They should be forced to wear jump suits like Nascar driver's.

    meshuggah lifemeshuggah life2 timer siden
  • Could you imagine how the presidential election would look if transparency of finances came in to play??

    Mad Jeeper NHMad Jeeper NH2 timer siden
  • What I hate is paying for NOworld premium and then having to fast forward through hidden ads in the video. I'm being ripped off.

    Linda GeorgeLinda George2 timer siden
  • Hmmmm...TV has a little something in America for full episode length advertisements. Back in the 70s they started having these things at the beginning of them saying "The following is a paid advertisement for _______ and it does not represent the thoughts or opinions of __, it's management, or it's affiliates."

    Trinka BTrinka B2 timer siden
  • Yes liberty mutual and modern millionaires is an advert lmao!

    Thumper 1968Thumper 19682 timer siden
  • Its time to play Is this an advert??? *Advert starts playing* Oh...

    BlackfeathersBlackfeathers2 timer siden
  • Lima beans and ice cream.

    Joe smithJoe smith2 timer siden
  • Yo this video gave me the blood rushin to me pp. I really like.

    Walrus DestructionWalrus Destruction2 timer siden
  • You earned a subscriber and viewer my friend.

    LeviLevi2 timer siden
  • trump did 6,7,& 8 on that list & got off free.. if you have enough money, the american judicial system doesn't apply to you sadly.

    phenomenalwoman6111phenomenalwoman61112 timer siden
  • Damnit. I fell asleep watching something else and came here on autopay. I half woke up to the Lola clips, which have a snuck in during beta wave half awakened. I'm gonna have that 'coca-cola' /'cherry cola' soundbite in my head for a week now (and I'm not sure I've ever heard that song before or know the rest of it)

    Justin WhiteJustin White3 timer siden
  • Just got an ad

    Crewmate CatCrewmate Cat3 timer siden
  • Many influencers promote shady products in shady ways, so this is a good thing.

    D TiborD Tibor3 timer siden
  • Was watching Doctor Strange on Disney+ today shortly after watching this video and noticed they declared product placement along with the rating. Thought that was interesting in light of this video.

    Hillary CoffmanHillary Coffman3 timer siden
  • Community making subway a major plot point of multiple episodes and the finale to a season is brilliant product placement but it always confused me how they could do something like that without having something clear mention that it was sponsored. I guess now I know.

    AGamingChannelAGamingChannel3 timer siden
  • Because YT is selling ads and not declaring them created a potential accountability issue involving payment of taxes

    HappyQuailsHappyQuails3 timer siden
  • This was so well written I half expected the video to end with “This is Tom Scott, So-And-So News Station”

    Kedar KashyapKedar Kashyap4 timer siden
  • After watching this, I want to visit some big white cliffs. I would like some assurance that your not being paid off by the big white cliffs consortium.

    Paul SPaul S4 timer siden
  • I guess the largest jump in people looking up Disney was from the release of Disney plus according to google trends, there was a small increase for the event from the show when they went to disney.

    Blake GaulzettiBlake Gaulzetti4 timer siden
  • Yaou have search to one of the songs in this video?

    Kevine AraujoKevine Araujo4 timer siden
  • The parsimonious jam separately type because farm globally record underneath a elegant claus. present, momentous spleen

    Phillip TurnerPhillip Turner4 timer siden
  • British people are tight

    Paul SPaul S4 timer siden
  • Tom could guide me to pull my own tooth and i would follow those directions...

    Scott BaileyScott Bailey4 timer siden
  • wait wait wait hold up, tom react?! is what would be a reasonable response, but not here on youtube...

    Scott BaileyScott Bailey4 timer siden
  • Epsteen didn't kill himself

    Alex BaileyAlex Bailey4 timer siden
  • My only guess is that it is a lot easier to feel more personal with an influencer because more often than not they are just a random person doing what they enjoy being broadcasted to thousands or millions of people. You see product placement in a show, movie, etc and you just kind of roll your eyes, you're less likely to feel anything unless you really love the media its being sponsored in; but from an influencer you actively follow and watch you would probably take a product review, or even small endorsements a lot more seriously because there is a lot more perceived personal relation there.

    ChymmoroChymmoro4 timer siden
  • Game jurnos hate this video.

    MrlagedMrlaged4 timer siden
  • I really appreciate Tom's straightforward style of making videos--currently binge-watching everything

    jodajoda5 timer siden
  • Viewer Beware. I would guess print and radio have even more varied regulations . Would you then be in favor of an all-encompassing regulation over all types of media in order to establish an illusion of transparency? Or … maybe we can just assume all media is trying to influence us (even my post is trying to influence your opinion) whether a piece of media influences you to build a chair or dance or buy that cool new thing , how you react to ads in media is under your control , no government intervention needed. Now I am going to drink a nice refreshing Slurm , now even Slurmier .

    Ima SecretIma Secret5 timer siden
  • This should be done for propaganda. If a tv show or movie is trying to influence your thinking it should made clear who and what is behind it. That would be lovely.

    WolfWolf5 timer siden
  • The parades and the singing make me NOT wanting to go to Disneyland.

    DesperadoxDesperadox5 timer siden
  • Just saying.. TomReacts should be a thing and I’d definitely watch it 😂

    Yep.Yep.5 timer siden
  • 13:46 well it wasn't funny

    Marcelo B.Marcelo B.5 timer siden
  • Politicians and doctors should also have to disclose this also.

    Nick WhiteNick White6 timer siden
  • add blockers are wonderful!

    M C!M C!6 timer siden
  • 9:26 oh my god is that a punch at raycons lmao finally someone said it

    Meraki IrisMeraki Iris6 timer siden
  • funny enough, when Tom said 'lets play is this an advert' an ad started.

    TRUST The MolfTRUST The Molf6 timer siden
  • "Is this and advert?" Ad plays. I like your humor.

    Patrick ViertelPatrick Viertel7 timer siden
  • Tom scott calling out reaction channels 👀

    Two Two TwaneTwo Two Twane7 timer siden
  • Simple solution, you get punished for advertising a non-youtube ad.

    William DarginWilliam Dargin7 timer siden
  • I'm here for Tom Scott vaping

    M BARIQM BARIQ7 timer siden
  • Disguised gambling game omfg hahahahaha

    BlinkandDieBlinkandDie7 timer siden
    • So fkn true

      BlinkandDieBlinkandDie7 timer siden
  • The word colour and the fact that Americans can't spell it IS NO JOKE. The lour in colour goes lrr. The or in color goes or. Proof? Colorado. Say the name of the state Colorado.

    AliandrinAliandrin7 timer siden
  • The fact that you didn't find any company to advertise at the end of the video is a real missed opportunity for a great bit.

    Simpsons A Day ChannelSimpsons A Day Channel7 timer siden
  • I make an effort to avoid paying attention to ads That was the case for years n years, until content creators started getting sponsors, n making some creative n fun skits to sell their sponsors product or service People were disappointed when a video didn't have a sponsored content segment

    Davie JayDavie Jay7 timer siden
  • Because people on NOworld are regular people, not business fatcats. Socialism for the rich, capitalism for the masses. Regulations for regular people. Free markets and deregulation for the rich.

    AliandrinAliandrin7 timer siden
  • You placed a drop on sand.

    Waseem IqbalWaseem Iqbal7 timer siden
  • Great great great video. Well put sir...u just earned a sub and a share

    Connor MinfordConnor Minford8 timer siden
  • I guess the question I have is: Why is this something the government even cares about? Let's say Acme Widgets gives me a million dollars to say I like Acme Widgets. In reality, I loathe them and want them to die. But I take the money and tell everyone that I like Acme Widgets. Who the heII cares? Why is this something the government needs to be involved in? Or NOworld? Or anyone? It seems so damn stupid and pointless.

    Kyle MaxwellKyle Maxwell8 timer siden
  • No political ads on television in the UK? I know where I'm going to live during the next presidential election cycle....

    Sue FullerSue Fuller8 timer siden
  • This about to go viral

    29 choosenbytheppl!29 choosenbytheppl!8 timer siden
  • We need to get this out, download in case youtube takes it down

    VioletViolet9 timer siden
  • The aspiring lock ultrasonically thaw because fiberglass intialy carry despite a two traffic. tenuous, disgusting colon

    Zizi GurraZizi Gurra9 timer siden
  • I knew the answer right away to the question of why influencers are treated differently. It's very obvious. I would be surprised if most people didn't guess it. The law simply favors the rich.

    spacedoohickyspacedoohicky9 timer siden
  • BBC was the only radio station? Geez. Sounds worse than red China.

    sonofsareksonofsarek9 timer siden
  • This reminds me of a lot of right-wing youtube channels like PragerU and TPUsa who are funded by the oil industry, but since they aren't advertising a product, just denying climate change or lying about fossil fuels, they have no legal responsibility to notify their viewers about their funding.

    Numa KarolinskiNuma Karolinski9 timer siden
  • how do I never get your terrible channel in my autoplay again?

    shioqshioq10 timer siden
  • What about when actors use products but hid the logo like drinking a can of coke cause the scene called for them to be drinking from a can of something?

    FailedlegendFailedlegend10 timer siden
  • Incredible work Tom!

    NimlotNimlot10 timer siden
  • "This is a sponsored video, just to let you know"

    Imperfect SwiftImperfect Swift10 timer siden
  • Wayne’s world was 30 years ago???? How dare you sir!

    Jared BeggJared Begg10 timer siden
  • Tom: Lets play, is this an advert? NOworld: **plays ad**

    Aaron d'Amar AtelierAaron d'Amar Atelier10 timer siden
  • Joe Rogan is a terrible abuser of this. Every other Instagram post is an undeclared ad.

    themardybum08themardybum0810 timer siden
  • That Mobil game ad at the beginning was a little too close to home. Oof. I don’t spend money on Mobil games, but I could still relate a little too much.

    Jared BeggJared Begg10 timer siden
  • tom really do be hittin a fatty 11 mins in sheesh

    LoggueLoggue11 timer siden
  • I went to public school, I was advertised all day about the benefits of government and their policies. They didn't give me any disclaimer.

    Robert DrakeRobert Drake11 timer siden
  • So if I got a discount on a product but I don't have many subs so not an influencer, then did a video about that product then it would be a paid promotion?

    FPV ShadowFPV Shadow11 timer siden
  • I'll save you half an hour. You didn't pay not to. Thank you for coming to my ted talk

    NepafariusNepafarius12 timer siden
  • Rules for thee but not for me... Its the same as the wall street bets/gamestop incident, it's ok when they do it but the moment the small guy starts to make money on it they just step in and severely regulate it

    Andrew ScottAndrew Scott12 timer siden
  • Would be great if the funds filtered thru non profits was easier to follow

    Bad MechanicBad Mechanic12 timer siden
  • Movies and products are especially weird when they feel like product placements yet aren't. Corona Beer and the Fast and Furious franchise are such an example. Or Sonic the Hedgehog and Olive Garden, where it was included as a joke, but they received no money from them!

    goodialgoodial12 timer siden
  • Well I just checked the annual budget of the BBC vs the annual revenue of Disney. And Disney probably isnt a bear you want to poke.

    Bill BBill B12 timer siden
  • Have you seen some of the ads, they get away with doing what you tubers can’t!

    Me TUMe TU12 timer siden
  • _a mouth operated fog machine_ 🤣

    [ S o l i t a ][ S o l i t a ]12 timer siden
  • I guess that this is one reason for my preference for children's cartoons, the harsher treatment on product placement.

    Guilherme GigeckGuilherme Gigeck12 timer siden
  • I may be wrong. But my idea of freedom of speech is just you don't have to ask a government censorship department before saying anything. You are still responsible and can be prosecuted afterwards if you break the law. E.g. slander. So it is freedom with responsibility... But you are free to say whatever you want, without asking.

    paimlesspaimless13 timer siden
  • The imported lily aditionally challenge because linen complementarily cry out a interesting propane. loving, hallowed space

    Sarah BlumSarah Blum13 timer siden
  • “Is this an advert?” *NOworld ad plays*

    DevWolf59DevWolf5913 timer siden
  • You know Tom, it must be cold out there...

    Marcus GabbyMarcus Gabby13 timer siden
  • Plot twist: this video was sponsored by all the brand ads appearing in it.

    WestCoastBayWestCoastBay13 timer siden
  • God I hate pitbull

    pixelman619pixelman61913 timer siden
  • “I am morally complicit in this..!”

    tangibleblockofwisdomtangibleblockofwisdom13 timer siden
  • "Time to play 'Is this an advert?'" *ad plays* Very cheeky. Edit: Didn't realize there were other comments on it already. Still very cheeky.

    Gab DiamanteGab Diamante13 timer siden
  • The Norwegian state broadcasting corporation also had a couple of occurrences of that (they have the same "no marketing" rule* as the BBC). For instance, there was a popular song about _knekkebrød_ (a hard type of bread popular in Scandinavia and nowhere else) turned out to have been paid for by the largest producer, _Wasa_ from Sweden. So the song was banned from broadcasting there. *) Modified in recent years to have sponsors for sports broadcasts.

    Tor Iver WilhelmsenTor Iver Wilhelmsen13 timer siden
  • segment and not have to say a word

    Ask to seduce MissAsk to seduce Miss14 timer siden
  • 1. It looks like the mascara didn't get to you 2. Nice putting an ad right after asking if the next thing is an advert.

    Radu CristescuRadu Cristescu14 timer siden
  • I love how he’s eating a sandwich right after the subway sandwich product placement example

    LEGO head 27LEGO head 2714 timer siden
    • I won Bitcoin and always tell them how great it is! But I don't get paid but get profit from price going up!

      Ask to seduce MissAsk to seduce Miss14 timer siden
  • Nice summary of Ferrari's approach to car tests at the beginning

    wsurfawsurfa14 timer siden
  • I LOVE the Auntie Maggie skit, I can practically hear George Formby in my ear and it makes me unreasonably happy.

    ryan summerscalesryan summerscales14 timer siden
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